The SELFIE Foundation (“TSF”) cannot promise that the content of the site is free of inaccuracies or typographical errors. Neither can we guarantee that all information is up-to-date. TSF may, at any time, amend the content of the site. Although we aim to be technologically correct in texts, images and pricing on the site and online shop, errors may occur. Part of the services provided through the site are maintained by third party operators. In situations where TSF acts as agent for such services, we cannot be held responsible for any errors resulting from their activities. The SELFIE Foundation cannot be held responsible for any damage caused from using the site or, for that matter, not being able to use the site. TSF cannot guarantee problem-free, uninterrupted, and secure access to our site.

Third Party Services

Certain third-party payment services are made available to you such as PayPal or Apple Pay. Should you use one of these services, your personal information will be collected by such third-parties and will be subject to the third-party’s privacy policy. We have no control over, and are not responsible for this third party’s collection, use, and disclosure of your personal information.

We are not responsible for, nor does this policy address, the privacy practices of other third parties, such as Google, Microsoft, Facebook, Apple or any other app developers, social media platforms, operating system providers, wireless or telecommunications service providers or device manufacturers. The inclusion of a link on our services does not imply an endorsement of the linked sites or services by us or our partners.


Cookies are used on our site to improve your browsing experience. In addition to use for statistical purposes, cookies identify your computer and allows the site to recall your personal settings. Your browser can be set to send a notification when a cookie is activated. This allows you to deny use of this cookie or to delete the cookie at the end of your visit. By browsing our website, you consent to the use of cookies. We also use cookies and similar technologies to gather information about the success of our ad campaigns and use of our products and services.


Copyright in the documents provided in our website (including, without limitation, the trademarks of The SELFIE Foundation, TSF; The SELFIE Foundation graphics, text, photos, designs, logos, icons, images, data and software) are owned by or licensed to TSF and its partners. Authorized use of this material is strictly for personal, non-commercial purposes. You may download, print and store copies of this material for your own personal, non-commercial use, provided this Copyright Permission Notice is included in all such copies. You may not charge anyone for use of the material and you may not publish, duplicate or otherwise distribute the material to others without prior and written consent from The SELFIE Foundation. You may not modify the material in any way, without the prior written permission of the copyright owner. Except as expressly stated in this legal notice, no rights or licenses to the material, or any portion thereof, shall be granted or implied. For all inquiries, please email [email protected]


The SELFIE Foundation trademarks include but are not limited to The SELFIE Foundation name and logo of TSF. Please note that your use of our website does not grant you any rights to use our trademarks in any level of capacity.


All credit/debit card transactions on our website are processed using a secure online payment gateway that encrypts your card details in a secure host environment. Payment will be debited and cleared from your account upon acceptance of your order by TSF. You confirm that the credit/debit card that is being used is yours or that you have been specifically authorized by the owner of the credit/debit card to use it. All credit/debit card holders are subject to validation checks and authorization by the card issuer. If the issuer of your payment card refuses to authorize payment, your order will be cancelled. We are not responsible for any charges or penalties which may be imposed by the payment provider as a result of a payment being processed for your order.


You may purchase products on for personal use only and not for resale. By placing an order with TSF, you certify that you are purchasing products for your own personal use and not for resale and that you accept the Terms of Use. We reserve the right to refuse orders for any reason without explanation.


The SELFIE Foundation reserves the right to seek resolutions available at law and in equity for any violations of these Terms of Use, including the right to block access to the site. Individuals violating the restriction of password-protected areas of the site may be subject to prosecution.

Complete agreement

These Terms of Use, along with our Privacy Policy, constitute the entire agreement between you and The SELFIE Foundation with respect to use of the site and content.

What information is collected

Information is collected about you such as your contact, payment and demographic information, shopping preferences and information about the devices you use to access our online shop.

This information is required in order to provide you with the products and service you request. If this information isn’t provided, we may not be able to service your request.

How we collect your information

  • Information you provide to us, such as while making a purchase or subscribing to a newsletter.
  • Information we collect while you interact with our website, social media sites, mobile apps and other products and services.
  • Information collected from other sources, such as credit card issuers and data analytics firms.
  • Information we create ourselves from the information collected from you to improve your shopping experience

How we use your information

Information is used to provide you with our products and services and to optimize your experience with our site. It is often used for multiple purposes. For example, if you make a purchase on our website we will need to:

  • Use your address info to ship your order
    • Use contact info to send you a receipt
      • Use data provided to us to make recommendations to you and improve your overall experience

We often obtain your consent to use your information. However, sometimes obtaining your consent is not required as we may use your information for our own legitimate interests, to fulfil our obligations to you or to comply with legal obligations imposed on us.

How we share your personal information

Your personal information may be shared with third parties who provide services to you or us, with promotional partners, social media companies, or with other third parties as needed to carry out our business or legal obligations.

Storing and securing your information

Personal information that we collect is stored in Canada. Your personal information may be subject to the laws of the country in which it is stored or used. By providing us with any personal information, you understand that your information may be transferred, processed, or stored outside of your country of residence, including Canada, which may have different data protection rules from the country in which you reside.

We retain your personal information for as long as it is needed to provide services to you, or as needed to fulfil our own obligations, such as preventing fraud, meeting regulatory requirements, resolving disputes, improving our services and/or maintaining security, and in each case, as consistent with applicable laws.

We strive to provide you with a safe and convenient shopping/online experience. A wide array of technical and organizational security measures has been put in place to help protect you and the information we collect about you. Please note that we will never email you asking for account information such as: date of birth, passwords, credit card information or other personal information.